8 Apparel is the passion project of Stephen Balmer-Walters, a 30-year veteran of the retail industry. It was born out of the desire to see premium-quality athleisure done properly: with a responsible ethos and a celebration of individuality behind every product.
British business, done right
Having worked with some of the UK’s biggest retail names, Stephen was ready to see his vision for a premium quality clothing brand with ethical responsibility come to life. 8 Apparel lives by #UBU®, pronounced “you-be-you”, a philosophy which encourages people to own and feel comfortable with who they are.
Quality you can rely on
True quality can only be guaranteed if there’s a commitment to it throughout the production line. That’s why 8 Apparel’s entire product range is manufactured exclusively in the UK by skilled textile workers, from the initial design right through to sale.
8 pillars in action
We’re big believers in the 8 pillar approach to business. 8 Apparel puts the tried and tested 8-pillar philosophy into action, creating a brand focused on People, Product, Promotion, Place, Profit, Product, Presentation and Planning.