The digital era has ushered in a new era of niche gifting retailers with a captive audience. As the rest of our lives have been automated and accelerated by technology, shoppers have looked to make the gift-buying experience as efficient as possible by flocking to gifting retailers for loved ones birthday, Christmas, retirement, christening and wedding presents.

This is an exciting and fiercely competitive market, with retailers vying to be the most original, cost-effective and attractive to an impossibly broad consumer. It’s one of the rare cases in which the target demographic is quite simply everyone and anyone. If you’re trying to stand out in the gifting sector, you’re up against a lot.

For this reason, many gifting retailers choose to work with a specialist to make sure they’re getting the best out of their operations. 8RC are a gifting retail consultancy who provide business strategy, brand management, marketing, social media, supply chain consultancy and PR services, to name but a few.

Extensive gifting sector experience

We love working with inventive, creatively-minded gifting retailers to unlock the highest possible potential for their business. Our extensive experience in the retail industry allows us to deliver ambitious, measurable results for our clients across the gifting sector.

8RC can plan and deliver brand strategy and campaigns for your company, advise on best practice social media management and develop your supply chain to ensure you’re providing your customers with innovative and one-of-a-kind gifts, all of which are crucial factors for success in the highly competitive gifting sector.