PerformancePlace

INTERNATIONAL BRAND ERREÀ EXTENDS CONTRACT

We are delighted to announce that we have recently extended our contract with Italian sportswear and lifestyle brand Erreà.

Our CEO Stephen Balmer-Walters, who has personally worked with Erreà for five years now, said: “We are thrilled to continue working with Erreà! Over the last five years, we have built a fantastic relationship with them, supporting them with all things retail. We are proud to work with such a credible and established brand and long may it continue!”

Founded in 1988, Erreà is an Italian company that specialises in the manufacture of technical sportswear. They are a big leader internationally – being active in 80 countries – they are recognised for quality, expertise and competence in sports.

Erreà’s Sales Director Fabrizio Taddei commented: “Stephen is one of the best retail and merchandising experts that I have worked with. His technical knowledge of materials and production procedures, combined with his detailed understanding of market, consumers and trends, means that he is able to plan successful projects in multiple-year cycles. His personality, positive mentality and professionalism also make him an absolute pleasure to work with, so we are delighted to extend our contract with him and his team at 8RC.”

With a hands-on approach 8RC will continue to support Erreà with everything retail in the UK, looking at the 8Ps, or otherwise known as the eight pillars of a business. They are the key areas which 8RC believe businesses must get right in order to succeed.