Overview

Raine & Bea are preparing the roll out of an exciting new concept that will pay homage to their luxury aesthetic whilst allowing access to a wider audience through personal presentation and price.

Our main focus was to identify the right people, build the team and invest in their training to provide the best sales and service to clients.

The sales strategy is to show, tell and get people up close and personal with the product. It’s an especially personal way of selling which has enhanced the shopping experience within the industry.

This lingerie market in the UK is about to feel the full force of the audience for this new entrant to the £3Bn UK lingerie market.

Project

Raine and Bea diffusion Collection

Client

Raine & Bea

What We Are Doing

Brand Strategy, Business Growth, Building Workforce

Core Areas

People, Performance, Presentation, Place, Planning, Promotions, Profit

Quality and innovation

Timeless style and elegance