Meet Our Team

The brains and talent behind the successful projects at 8 Retail Consulting.

Steve Balmer-Walters

Steve Balmer-Walters

Manging Director

An experienced omni-channel director and retail guru, Steve founded 8 Retail Consulting in 2017.

He’s worked with high-street brands including Jaeger, Mothercare and Ecco, to name a few, and most recently worked as the Head of Retail at Norwich City Football Club. He is the go-to for retail consultancy at all levels.

Why he set up 8RC: “To be me everyday”

Fun fact: Once appeared on Top Gear!

Daisy Simpson

Daisy Reynolds

Marketing Manager

Daisy has 7 years of industry experience working across marketing, public relations and communications.

She has worked for some fantastic brands and clients across the country, including, Herbert Woods, RedDog Design Ltd, Stapleford Park and Norwich Fashion Week, to name a few. More recently, she worked at Norwich City Football Club where she promoted the club’s merchandise brand ‘Canaries Official’.

Why she wants to work for 8RC: “So I can do what I love with people that inspire me, whilst having the flexibility to work around my daughter.”

Fun fact: Was once an Au Pair to three children in Brussels (when she was 17)!

Daniella Moore

Daniella Moore

Administrator and PA to Director

Daniella also worked at Norwich City Football Club within the retail department. Starting out as a retail assistant, she moved her way up to the retail office to help with e-commerce and buying.

Taking a particular interest to buying, Daniella not only helped design two seasons of kits, but also travelled across the country to buy in products that were of good quality and value, as well as being on trend.

Why she wants to work for 8RC: “So I can enjoy and be enthusiastic with what I do every day and continue to learn exciting new things.”

Fun fact: “She’s an avid dancer and has been street dancing in particular for the last 12 years!”


Junior Graphic Designer

Sophie is our youngest member of our team, at just 17 years old. She works for 8RC around her studies – this year she will be starting her degree in Graphic Design!

Her hobbies include, running, reading, playing the saxophone, reportage illustration, lettering and photography.

Why she wants to work for 8RC: “I wanted to work for 8RC because I wanted to be inspired to push myself further and harder every day, so I can be the best version of myself.”

Fun fact: “She loves reading fantasy epics and she’s currently writing her own saga!”